MAISON MARTIN MARGIELA »REPLICA« FRAGRANCES FOR WOMEN



›Replica‹ is an expression of Maison Martin Margiela's continuous questioning of the use and function of a garment and more broadly, of the Maison's creative process. Preserving the authenticity and the charm of pieces discovered in flea markets around the world, a ›Replica‹ capsule is presented each season with garments faithfully reproduced with a special tag detailing its origin, its function and its era.

Now, the Maison expands on this unique concept with a collection of three feminine fragrances. The three fragrances instantly evoke images, impressions... Positive emotions that reflect our personal memories as much as our collective subconscious. With a silhouette inspired by classical apothecary jars, the bottle used for the three fragrances fits perfectly within the codes of Maison Martin Margiela. A cotton label, resembling the tags used on clothing and accessories for the ›Replica‹ capsule collection, identifies each fragrance. The same label concept is reproduced onto the packaging. Here, the label is associated with a photograph, a fleeting moment captured in muted colours and soft light.

MAISON MARTIN MARGIELA Website / Parfums / eBoutique
    Jul 27, 2012 1 COMMENTS / RANDOM POST / SHARE POST

1 COMMENTS:

Helen said...

Really nice video!
http://closertoberlin.blogspot.de/

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