© by Absolut / Campaign Concept & Art Direction Frankenstein / Bottle Concept & DesignFamily Business / Photography & Direction Sharif Hamza / Styling Veronique Didry / Makeup Lucia Pica / Hair Luke Hersheson / Model Shannan Click / Art Buying & Production Lola Production
Since the early 1990s, ABSOLUT has collaborated with fashion designers such as Tom Ford and Versace, Stella McCartney and Gaultier. Now, ABSOLUT intensifies its commitment to fashion by launching the ABSOLUT MODE EDITION in collaboration with three leading names from the contemporary fashion scene.
The ABSOLUT MODE EDITION is a redesign of the iconic ABSOLUT bottle, reflecting the world of fashion through twelve facets. It is wrapped with a band in midnight blue silk cloth with text embroidery. To capture the unique bottle design, fashion photographer Sharif Hamza built a large version of the bottle, with mirror facets. He placed supermodel Shannan Click within the bottle, and dressed her in midnight blue creation. The shoot resulted is one of the most fashionable ABSOLUT campaigns ever. »There is a wonderful association between ABSOLUT and some of the great photographers of our past – like Helmut Newton and Herb Ritts. It’s an honor to be included in this group of legendary image makers,« said Sharif Hamza.
The iconic ABSOLUT VODKA »MODE EDITION« - in stores now!
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