© Art Direction Philippe Di Méo / Direction Daniel Sannwald / Models Jacob Coupe & Alina Krasina
»Odilon Redon (king of the imaginary worlds) said: ›The sense of mystery is to be always in doubt, double, triple aspects. Suspicion of aspects.‹ This quote reflects perfectly the artistic direction I wanted to take in creating the visual atmosphere in film. Create images in the image, forms that take other forms in the mind of the observer, drawing on a series of dreams ... gentle hallucinations.« Philippe di Méo
The word perfume comes from the Latin per fumus meaning »through smoke«. Religious ceremonies evoked this reaction through the burning of incense and resins. Perfume played its first role in the sacred as an offering to the gods. Seduction and enchantment is its latest incarnation.
From Egypt to Greece, the Romans to the Arabs, from Marseille to Grasse, perfume has continued travelling, evolving, expanding from the visual, the function, the scent and even the bottle. In perfume cellars that were reserved for the elite, perfume was a veritable luxury, an object encased in crystal, gold, or other precious materials.
PARFUM DE PARIS
Perfume was launched as a fashionable trend first in Paris and then France soon followed as its capital. Bottles, accessories and beauty products were all the rage and the sign of the times. The contents and the container were at that time sold separately.
Might a method be invented by the extraction of volatile solvents and synthetic components. Manufacturing became industrial and then quite rightly democratized. An olfactory pyramid was constructed allowing odour to evaporate at different speeds. Perfumes for men became increasingly popular and French perfume reached its peak in the 1950s.
SIGN OF OUR TIMES
Perfumers and fashion designers as well as affectionately termed brand-new ›noses‹ are constantly creating new smells, innovating, experimenting. Perfume has changed with the times and much less faithful to its origins. The market has established itself with a desire to entice the largest part of the world. The charm has left, the scent has lost its magic, and its imagination is no longer anything more than a base object of desire. It has left behind unforgettable trembling and mythical fragrance, but nowadays what has happened to one of its most fundamental factors: intoxication!
RETURN TO THE SACRED
The essence of perfume must be taken back to the olfactory capital in order to dream, to purify, to bewitch, to fantasize, to draw an imaginary scent of ephemera. Reinstalling ceremony, a ritual perfumed by developing new materials, other gestures. Creating an exceptional bottle that is a call to craftsmanship and that is in its own right precious. Contained within a mysterious object, an amphora, the archetype of all perfume.
These were the reflections and thoughts that gave birth to Philippe di Meo’s ›Les LIQUIDES IMAGINAIRES‹, scented symbolic eaux endowed with emotional power and something of the sacred. Beneficial, angelic, erotic or esoteric, they aromatize, fragrance, cleanse, or perfume. These olfactory messages are charged into the imagination via liquid. »The passages of life are incarnated in tangible form: desires, beliefs, strengths, weaknesses.«
SANCTI / HOLY WATER OR WELLNESS
Water, liquid purity and universal solvent, is the oldest symbol of purification. Holy Water is a sacred protection that has great healing powers. Sprinkled abundantly on the face, giving energy to see. (HEAVENLY SCENT / Perfumer Sonia Constant)
FORTIS / SHADOWED OR DARK WATER
Black ink, dark as smoke, burnt wood. Awash with flavours from the East, ever-imprinting its fragrance upon paper, fabric and other objects from home. This mysterious concoction delivers an indelible scent that renders home & place free of negativity. (PARFUM OF REINCARNATION / Perfumer Sonia Constant)
TUMULTU / CLOUDY WATER OR VAPOROUS
Fresh emanation inviting nudity, warmth, and sexuality. This source, fragrance of well-being, relaxes tension and stimulates the body in letting go. Essential for a warm bath before surrendering to its enveloping fog. (PARFUM OF ABANDONMENT / Perfumer Jacques Huclier)
These dual eaux, potions or antidotes, symbolize good and evil, night and day, wisdom and insobriety... opposing yet inseparable. Contained in amphora bottles, the ›reliquiae‹ are custom-made of pewter by the L’Orfèvrerie d’anjou. (12 limited editions, size 51 cm in height)
© by Heuduck
LES LIQUIDES IMAGINAIRES Website