NEW BRITISH MENSWEAR LABEL »FARRELL« PRESENTS A FASHION FILM TRILOGY NARRATED BY ROBBIE WILLIAMS

»You have to be a man to survive« (1/3)

»It's saying something, without being noticed« (2/3) / Direction Charlie Joe / Note: The collection was devised by Robbie Williams, Jack Farrell's grandson.

Farrell, the new British menswear label, launches into stores in September 2011. The line is targeted at guys who like a bit of snap in their clothing - be it for a night out, an afternoon at the footie, or lounging around at home. »Wear it in, wear it out« is Farrell's motto.

The debut Autumn/Winter 2011/12 collection has a strong British feel, notably in its respect for Savile Row tailoring. Every piece is a keeper; this is gear for pulling out of the wardrobe time and time again. Details are rich and humorous, like the secret pockets... for the bus fare home. Branding and logos are tucked away inside.

The collection is named for Jack Farrell, aka Jack the Giant Killer. Jack was a notable dresser, a Stoke-on-Trent native, who lived a hard life but lived it well. A strong man, Jack believed in honesty, integrity, good manners and a sense of honour. The Farrell range was created to honour Jack's legacy, the result is a collection that balances past influence with modern male style.

The A/W11/12 collection will be sold exclusively through House of Fraser department stores, houseoffraser.co.uk and online department store very.co.uk. Future collections will be available across Europe. Retail prices start at £35 for lightweight t-shirts, through £125 for knits, to £350 for the Banks-wool ¾ length coat.

FARRELL Website

    Aug 12, 2011 0 COMMENTS / RANDOM POST / SHARE POST

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