»A point was reached where we needed to stop and reflect. Reflect upon what we stand for, what we truly love and why we’re doing this. It’s been months of soul searching and endless conversations, resulting in a new profile and a clear message, together with the most thorough and true collection we have ever presented.
We take enormous pride in what we create. Draping on the mannequin, the traditional way, will always constitute the most important element of who we are, together with the love of tailoring, attention to detail and deep respect for our great heritage. This is our voice and our message.
We are very proud to present the new logo and profile to you. FIFTH AVENUE SHOE REPAIR is now spelled V AVE SHOE REPAIR and in its very shortened form V AVE S.R.
Our couture inspired collection, previously BY THE No., is re-named V AVE SHOE REPAIR ATELIER. The atelier being the heart and home of V AVE SHOE REPAIR, where all the decisions are made, where the creation takes place and where the knowledge is kept.
We haven't changed, only getting more true.«
V AVE SHOE REPAIR Website