© by YMC
FOR THE GIRLS
Autumn/Winter 2011 proudly marks the debut collection for YMC from long established womenswear designer Sofia Prantera, formerly of cult London label Silas and Maria. She paid attention to detail to stay true to the YMC aesthetic, and worked with menswear fabrics where she could to maintain the slightly rigid menswear feel that is very characteristic of the brand. She mixed this with more fabrics such as silk, taffeta and velvet to soften and balance the collection and the result is a collection of covetable pieces that are casual in a modern way, with influences running from 80’s preppy to old fashioned Victorian seaside.
FOR THE BOYS
The Autumn/Winter 2011 menswear collection puts distinct YMC signature design twists on traditional winter pieces and fabrics, presenting modern silhouettes and textures combined with influences from the uniforms of 1960’s US servicemen, and the UK air force of World War II. YMC reinvents classic outerwear styles with a contemporary design twist.
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