© Peter Saville by Anna Blessmann

Peter Saville is a British art director from Manchester, best known for his album covers for Joy Division, OMD, New Order and other bands signed with the Factory Records label. His work – for instance the legendary cover for the New Order single Blue Monday in the form of an 8-inch floppy disk or the cover for the Joy Division album Unknown Pleasures – stands out with its quintessential, minimalist style. He runs his own company Peter Saville Associates. Apart from his work with the music industry, he has also worked for customers such as CNN, Adobe Systems, Givenchy and Stella McCartney.


»How can I describe Peter? As the definition of the über-timeless. The über-timeless of Peter’s work for Factory Records, Joy Division and New Order has changed my life. That is a fact. The choice of imagery in combinations with the purist letters and logos to represent the bands was so innovative to me that his work became forever embedded in my memory and has permanently influenced what I do. I can’t define him – he is not an artist, he is not a designer, he is not an art director, he is a bit of all those things.

Fact one: Peter Saville’s cover of New Order’s »Power, Corruption and Lies« is the greatest album cover of all time.
Fact two: He is the über-timeless artist.
Fact three: His work changed my life!« Raf Simons

Peter Saville staged his own Mercedes-Benz SL 500 built in 1998 in the foyer of the first floor. Out of the car the song »Transmission« by Joy Division was playing which is a link to Peter Saville's famous work for the band’s album artwork. The installation is therefore a personal commitment of the artist and his relation to the brand.

© Konstantin Grcic by Tibor Bozi

Konstantin Grcic is a German industrial designer. He is regarded as one of the most influential contemporary designers from Germany. In 1991, Grcic founded the KGID design agency (Konstantin Grcic Industrial Design) in Munich. He has subsequently designed furniture, lighting and accessories on behalf of numerous leading design companies. His seating furniture produced out of Osorom plastic in 2002 is perhaps his most well-known piece. Grcic has received numerous accolades for his work. His MAYDAY lamp was added to the permanent collection of the Museum of Modern Art in New York in 2001.


»I see Konstantin as a real industrial design/furniture genius. One of the few in my opinion. Lots of people make furniture that I prefer to see as ›styling furniture‹. I’m quite obsessed with Konstantin’s work. You know that I have the same background, I graduated as an industrial/furniture designer and I think that in a 21st century way, he is carving himself a place as a modernist. He has a unique and beautiful form-language that follows ultimate function and really is there to serve people in a useful way. His work is human, unpretentious and timeless and I think that is very rare in a world where lots of furniture is designed to be... eye popping.« Raf Simons

In correspondence with the showcar installation Grcic's chairs 360°/Margis was supplied with an illuminant which results in a special art lounge experience for all guests.

© Michael Clark by Jake Walters

Michael Clark is a Scottish dancer and choreographer. He studied at the Royal Ballet School in London. In 1984 he set up Michael Clark and Company. Since then he has been working with numerous prestigious artists and dance ensembles. Most recently his new creations were staged at the Biennale in Venice in 2009, and his work »Come, Been and Gone«, modern dance pieces set to music by David Bowie, Lou Reed and Iggy Pop, delighted audiences in October 2010.


»My first experience of Michael Clark was when I started buying i-D, I was 15 or 16... The imagery of his work first came to me in terms of imagery out of magazines because it was connected to that complete environment of 80s cool London. The whole thing with Leigh Bowery and the models and the music scene. It first came to me as something that was very connected to fashion and very influential on me. It was very styled in a way. I saw it later as dance. In a very extreme way I share certain interests with Michael Clark. Like street casting, David Bowie, Kraftwerk, how pop culture can be linked to high art, how pop culture can change your life. As a dancer, he is obviously very interested in the body. The visual impact of what he does, it’s not just one person dancing, it’s everything around. The staging, the sound, the light - I really love his work. I think it’s über-modern and über-timeless.« Raf Simons

Michael Clark and his dance company performed one of his famous pieces to the music of David Bowie at the festival’s Studio (1st floor).

© Jo-Ann Furniss by Nick Knight

Jo-Ann Furniss is an editor, creative director and writer, and was editor in chief of Arena Homme+ between 2004 and 2011. She has worked on various publications including i-D, The Face, Sleazenation and Another Magazine. Jo-Ann has also contributed features to The Independent newspaper, The New York Times,, Vogue Hommes International (Japan), Colors, Dazed and Confused and Love Magazine. She has also worked with various brands including Mugler, Giles, Emanuel Ungaro and Louis Vuitton. Jo-Ann Furniss' writing has also been featured in various books including Raf Simons: Redux, Ghetto and FashionNow: i-D Selects the World's 150 Most Important Designers. She is currently editing the Dazed and Confused 20th Anniversary book alongside Jefferson Hack.


»Jo-Ann Furniss can see what I think. She can say what I am not able to say. But when Jo-Ann describes something it is not embarassing. She is a very important editor, creative director and writer, but above all I like the way she thinks. We have very similar interests in terms of pop culture and aesthetics and I like the way she brings these things together in her own particular way.« Raf Simons

Together with her high-profile guests Tim Blanks and Paul Morley she guided the audience through the symposium on the subject of »Pop Culture« and gave them an insight into the world of design, fashion and music.

© These New Puritans

These New Puritans is a British band from Southend-on-Sea. The band consists of singer Jack Barnett, his twin brother George Barnett, Thomas Hein and Sophie Sleigh-Johnson. They first came to prominence with their 2008 debut album, Beat Pyramid. Their second album Hidden is influenced by the later work of Steve Reich, Japanese percussion and in particular the compositions of Benjamin Britten. For this album they worked together with a unique ensemble consisting of a pianist with a minimalist approach as well as a 13-piece woodwind and brass band. With their musical piece they went on a live tour and took excellent credit for their work.


»I think what These New Puritans do is like a genius experiment – but one with real results. I think it is a new generation of content and taste. These New Puritans are musicians that are at the vanguard of music today and at the same time they aim to be big pop-musicians. Many of the generations before wanted to be ›stars‹ but there was so little content and so little taste and so little experiment and so little newness. That’s why for me These New Puritans are one of the bands at the forefront of a new musical generation where I see content, taste, experiment and daring.« Raf Simons

These New Puritans played a one-hour live set at the festival’s Studio (1st floor) which was accompanied by synthesizers and Mercedes car engines.

© Peter de Potter

Peter de Potter is a Belgian artist. Since 1996 he has been contributing both as artist and writer for Belgian (including Weekend Knack) and international publications (including i-D). He was also involved in the exhibitions »The Fourth Sex« (Pitti Immagine, Florence, 2003) and »Excess« (Pitti Immagine, Florence, 2004). Furthermore, he was curator of NEO80 (Pitti Immagine, Florence, 2004) where his video sculpture »The Young Gods« was also exhibited. His work has been published in various magazines including Arena Homme Plus and Atmosphere.


»Peter de Potter means a lot to me. We collaborated for 10 years but now he does things completely independently. A part of the world that I represent has been shaped with the collaboration of Peter de Potter. This personal and working relationship has had that impact. Saying that, he is a completly independent artist in his own right that I feel the world has to see.« Raf Simons

Peter de Potter did a photographic installation on the window façade of the first floor. The series showed pictures of a remarkable size from the artist's personal archive.

© Germaine Kruip by Willy van der Perre

Germaine Kruip is a Dutch artist. Her work has been shown in numerous international solo and group exhibitions. Raf Simons has been collecting her art for some time and teamed up with her to design the Jil Sander Flagship Store in New York. She lives in Amsterdam and Brussels.


»Germaine for me is very important both personally and aesthetically. I see her as a purist with a very modernist approach... and therefore I think she is always very modern. I love the way her art work always represents a passage of time and light, she is obsessed with the luxury of space and that is something that I find very inspiring myself.« Raf Simons

Germaine Kruip exposes two art installations in both of the stairways at BCC. The confrontation of the two pieces, one is made of marble, the other of light metal, results in a contrast of heaviness and lightness, brightness and darkness.

© Goose by JM Bertin

Goose is a Belgian electro rock band consisting of members Mickael Karkousse, Dave Martijn, Tom Coghe and Bert Libeert, formed in 2000. They have made two albums and in 2002 they released their debut single »Audience«, which was used in commercials all over the world.


»Goose is a young band that I’m interested in because we have a history together. Mickael Karkousse, the lead singer of the band, used to be a model for my first three shows. He heard Kraftwerk music for the first time in his life during the third show he was doing for me. Ever since he has been working on music. I am very impressed how, despite being so young, he pays carefully attention to historical importance and people who have been inspiring for him like Kraftwerk and Pink Floyd. I think they also represent a new generation.« Raf Simons

Goose played their electro rock sound live at the festival’s Studio (1st floor). They also played a DJ set to accompany the party after the live gigs on that night.

© Begüm Sekendiz Boré by Philippe Bore

Begüm Sekendiz Boré is a French-Turkish journalist for fashion and art magazines. She writes her own Blog »Dandy Gum« with a strong link to Raf Simons' work. She lives and works in Paris.

© Peter Henderson

Peter Henderson is fashion writer for a large publication. In 2008, he often wore homemade Lego® accessories, leading to label him a »gen Y hipster who still nurtures happy memories of playing with the blocks as a kid«. Peter Henderson has his own Blog »Hapsical« where he writes about his thoughts on fashion and art. He is a big fan of Raf Simons and his work.


»For me what Dandy Gum and Hapsical do is new generation communication. New words, fast words, fast communication, fast images. There are many bloggers out there, but I was particulary interested in the way these two use text and image. In a way, it is very far away from my own world, but I really appreciate what it’s about for this generation. I am always interested in youth culture and I am always interested in the young generation’s way of thinking. I am always interested in young generation’s way of behaving and communicating and that is what Hapsical and Dandy Gum represent for me.« Raf Simons

On Dandy Gum and Hapsical, a live documentary of the festival has been shown to the audience. Henderson and Boré were sitting together in the blogger-room and live documented the happening during the three days.



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