© by Weekday
Creativity without constraints. BLESS bold approach on design has resulted in an equally fun and functional collaboration collection with WEEKDAY. It can be found in all Weekday stores since the end of March.
The inspiration is drawn from the idea of the perfect weekend trip. The accessories you have fun with and the ones you need to protect yourself from the changing weather. They are highly practical but still interesting and fashionable, says Ines Kaag.
BLESS creations are born from a particular need. The need to constantly combine the simplicity and comfort of daily life with a visionary and groundbreaking horizon. The duo’s wide variety of references creates the basis for this unconventional and interesting collection. The multipurpose bag can be turned in to a towel or a blanket for lazy days in the park. The sunhat can by sunset be turned into a comfortable cape, the bikini into a bathing suit and the shorts are for both men and women. BLESS products can’t be categorized, instead they pass freely from one domain to another, bringing a universe of functional forms and conceptual solutions into being.
Founded in 1997, BLESS is best described as a platform of creation. The talented duo behind the brand is Paris-based Desiree Heiss and Ines Kaag, based in Berlin. Since the very beginning the duo has stayed true to their initial concept. They refuse any imposed regulations and instead they continuously move between fashion, sport, visual arts, design and architecture. BLESS has exhibited at prestigious institutions worldwide including Centre George Pompidou in Paris, Villa Noailles in Hyères, Museum für Gestaltung in Zürich, Boijmans Museum in Rotterdam, Centre d’Art Contemporain in Genève and MOMA in Tokyo.