© by H&M


When Lanvin’s exclusive collection for H&M arrives in store on 23rd November 2010 the absolute essence of Lanvin will be available in around 200 stores worldwide. With separate collections of womenswear and menswear,
Alber Elbaz, artistic director of Lanvin, has created clothing of extraordinary ambition for H&M, bringing the influences of the house to make every single piece identifiably the work of Lanvin. For women there are dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful joie de vivre. For men, it’s a whole new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.

»What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses. It was almost like going back to school for me.« Alber Elbaz, artistic director of Lanvin.

© by H&M

»Alber Elbaz is so extremely skilled; it’s so rare to work with someone who is so attentive and involved in everything. He is creating and styling all the time, it’s like this never-ending imagination. Elbaz is quite unconventional in the way he tries to find new solutions and he fights for his own vision. I admire him, he’s a real artist.« Margareta van den Bosch, creative advisor at H&M

Each dress in the Lanvin women’s collection for H&M is of such unique design that it has to be observed on its own. Lanvin clashes a riot of oversize floral prints in a mini-dress where the energy of the pattern is matched in its cut and gathers. A one-shoulder dress in purple or hot pink has a delicate puff sleeve, a silk dress in navy or purple has ruffle sleeves a raw-cut neckline and the all-important grosgrain ribbon at the waist. A ballerina dress has three tiers and many, many layers of extravagant red tulle.

To throw over it all there’s the perfect black tuxedo jacket, and a black silk-satin evening coat with raw edges and a faux-fur collar. There’s a faux-fur cardigan shape jacket with a dark trim, as well as a faux-fur gilet which has grosgrain ties, and a faux-fur double-breasted coat. There are three styles of embellished T-shirts with drawings of Lanvin girls, their dresses picked out in cloth, or the close-up of a face where the eyelashes are in sequins. This playfulness continues with the accessories, jewelled and ribboned heels, embellished bags, gloves, sunglasses and necklaces created as if a child has been playing in their mother’s jewellery box.

© by H&M

The menswear collection, from Lanvin’s men’s designer Lucas Ossendrijver, brings together traditional styles with 21st century needs to create a wardrobe of covetable pieces. The tuxedo is a daywear staple, especially with it’s relaxed cut and worn with matching tailored jogging pants with a trim. There are tuxedo trousers for daywear too, complete with cummerbund ruching at the waist, and shirts have a bib front or pin-tuck detailing to follow the night-to-day theme. Separates are at the heart of the collection, like the short three-button blazer, thin-knit cardigans or zip-up hoodies for a true casual-to-smart layered look. There’s a double-breasted coat and trench, and the accessories really shine with metallic coloured shoes and sequinned ties. For the perfect Lanvin look, there are oversized bow-ties in a variety of colours, encapsulating the collection’s true charm.«

H&M Website


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