FASHION & DESIGN ACADEMY BERLIN 2010 »WHAT REALLY MATTERS IN GLOBAL FASHION BUSINESS« / AUG & OCT 2010



Fashion & Design Academy Berlin 2010
In August and October 2010 the Berlin plattform Fashion Patrons is organising for a second time a Fashion & Design Academy for young creative start-ups.

Fashion design as a career is particularly in demand especially by young people and the worldwide school possibilities are vast. But the myth of the fashion industry and the career profile given to the public have often little to do with the reality. Today the fashion industry consists of more than only beautiful dresses and creative talent for lasting success. The challenge the designers face lies in viewing the business in its entirety and the difficult balance between design and commerce. Nowadays, brands pre-define themselves through lifestyle and world experience. To be successful in the
fashion market it requires founded knowledge over strategic marketing, sales strategies, PR and production.

Since 2009 the Berlin platform Fashion Patrons, has organised a Fashion & Design Academy with the goal of offering further training and a well-balanced and versatile programme in order to pave the difficult way of starting a company. Covering themes such as business and market-relevant processes, the present conditions of the fashion industry, future development as well as new communication concepts and strategies.

The different workshops and lectures will be given from a successful line-up of advisors including: Christina Kässhöfer, Head of Marketing Diesel Germany / Ulrike Möslinger, Head of Marketing & Management Galeries Lafayette Berlin / Rike Döpp, CO-Owner & Creative Director Agentur V / Mario Lombardo, Creative Director - Bureau Mario Lombardo / Katharina Kemmler, Brand Consultant / Kerstin Geffert, CO-Owner Silk Relations Agency / Adalbert Kurkowski, product management Berliner Bank / Alexander Bretz, cultural lawyer / Sylvia Hansen, Project Manager Startup Bootcamp Copenhagen / Ilya Morgan, CEO Deluxe Distribution / and Karin Leiberg, Fashion Journalist, Markets & Trends consultant.

The coaches dedicate themselves in individual modules to the main topics of brand marketing, strategic brand presentation, brand positioning, PR social media business, business plan & financing, sales, business management, trend – & market research, and look book design. The next Fashion & Design Academy will take place from 16–28 August, as well as from the 04–16 October in Berlin. The individual module of the two workshop cycles consist of two weeks each and are held is English.

For registration details and inquiries concerning further information to course contents and course fees can be requested via info@fashionpatrons.com.

FASHION PATRONS Website
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