CLOSED »THE X« AUTUMN/WINTER 2010/11 ADVERTISING CAMPAIGN BY WARDENCLYFFE & ROBERT HAMADA

From Top to Bottom: 01 Marcelo Burlon / 02 Alban Adam / 03 Emi Kameoka / 04 Jethro Cave & Sophie Jaggard Willing / 05 Paolo Maistri / 06 Julia Knolle / 07 Ralf Ziervogel / 08 Damaris Drummond / 09 Tim Barber / 10 Maxi Leoussis / Creative Direction Wardenclyffe / Photography & Motion Robert Hamada & Wardenclyffe / Digital Platform Wardenclyffe / Brand Direction & Detailing Model-Dog

The X is an ongoing campaign of fashion label Closed that celebrates individualism and variety, creativity and location. Ten innovators in ten cities around the world comprise the talent pool for this debut campaign. Real people leading real lives in the creative industries – most of whom have relocated to another urban centre: e.g. a French film maker, now living in Athens and an Italian gallery owner based out of Barcelona. Itinerant photographers, bloggers and artists.

They are: Julia Knolle – Fashion Blogger, lesmads.de (Berlin) / Damaris Drummond – performance artist (LA) / Tim Barber – Photographer, Photo Editor, Curator (NYC) / Emi Kameoka – Journalist, Vogue Hommes Japan (Tokyo) / Paolo Maistri – Artist, Designer, Promoter (Barcelona) / Alban Adam – Writer, PR, Communication Consultant (Paris) / Marcelo Burlon – Event Manager, Editor, DJ (Milan) / Maxi Leoussis – Film maker (Athens) / Ralf Ziervogel – Artist (Berlin) / Jethro Cave & Sophie Jaggard Willing – Musician, Actress, Models (London).

All share mutual characteristics in their adoption of contemporary technology to enhance their individual lifestyles. Each is recognized for their strength of character and unique artistic output. The X collects this group of leading edge innovators in a series of portraits and offer insight into their worlds. The campaign has its own website and update itself regularly. All of The X individuals have a Leica camera with GPS tracking to monitor their movements. Viewers can follow their latest work, activities in each host city and travels via the dedicated online site. Each of the individuals will be represented in a 360° campaign that involves print media, online, retail and POS signage.

Wardenclyffe is an innovation consulting agency that has an integrated understanding of creative production methods encompassing both traditional and modern media. They are positioned at the cross section of three major industries: interactive, production, & advertising – and understand the overlapping commonalities of each. Unhindered by a single level of core competency, Wardenclyffe brings an omnifarious perspective that leads to real breakthroughs in innovation and thought leadership.

Robert Hamada
The New York based photographer describes his style as, »a combination of the classical principles of light, colour and composition presented in a contemporary fashion to create images with an intangible atmosphere and emotion.« Hamada graduated with a Bachelors of Fine Art from Art Center College of Design. He has contributed to POP, Metal, Japanese Vogue, Vogue Homme Japan and Nowness.

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    Jul 5, 2010 0 COMMENTS / RANDOM POST / SHARE POST

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