ACNE SPRING/SUMMER 2011 MEN’S COLLECTION PRESENTATION AT LE CHATEAUBRIAND PARIS

© by Acne Studios

»I had a moment of clarity for this collection with my design team at a place called Tango in Paris. It was just a good night out actually, and that dance hall with all of its styled up, dueting couples and slow routines, reminded me of a school dance. For me it also has to do with personal history; in my teens I would travel to these summer dances in remote halls in the Swedish countryside – cause that’s what you do. These dances were super exotic parties for me in my youth; believe me – it’s more spiritual than doing drugs, the all night light kinda sends everyone into this crazy positive place. I have always found this very interesting – it is quite seldom that you find yourself dancing with strangers and I started to imagine this fun, young, imaginative boy going to a school disco. Sometimes I think fashion should just be that: a fun and happy moment and a memory. When I was thinking of my first international Menswear showing, Paris was the natural choice. And why Le Chateaubriand? For me it is about a fun night, great food and wine, sexy people and having fun either in a group or just watching. And why not turn a restaurant into a disco?« Jonny Johansson on Menswear Spring/Summer 2011

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    Jul 8, 2010 1 COMMENTS / RANDOM POST / SHARE POST

1 COMMENTS:

Davidikus said...

I rather like Acne. They consistently produce interesting designs. They may not be the most innovative of brands, but they do their job well. The idea of presenting at Le Châteaubriand, on a soap box is brilliant!

Thanks for sharing;

http://davidikus.blogspot.com/

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