Image taken from Weekday S/S 2010 / Photography Mathias Sterner
Proud and pleased Weekday now announces the opening of a new store in the city of Berlin. The 629m2 store will be situated on Friedrichstrasse 140. You’re welcome to drop by and check out the collections on 9th of July 2010 when the doors are opened.
Recently Weekday has opened stores in both Cologne and Hamburg but now is really looking forward to the first store in Berlin. This year Weekday collaborates with the new performance duo Trollhex. At each opening party they create a unique show filled with a mixture of music, dance and DJing.
All of Weekday’s stores are constantly updated with the latest designs from their own brands MTWTFSS, Store Made and Weekday Vintage, from Cheap Monday and from the latest project Weekday Collaboration. The brand has formed Weekday Collaboration where young and creative designers, often straight from leading fashion schools, create unique products exclusively for Weekday. So far the collaborations have included talented designers such as Laura Mackness, Stine Goya and Minimarket. – Weekday wants its stores to be a mixture of friendly staff, great music and interiors that are both fun and futuristic. The store in Berlin will be no exception, says Elinor Nystedt head of PR at Weekday.
Weekday started off as a tiny store on Lilla Essingen in Stockholm. It was called Weekend back then because it was only open Saturdays and Sundays. Lilla Essingen isn’t exactly the most central location and in order to get customers to visit them they had to have the best vintage garments in town. They also sold sharp looking skinny jeans, but not that many people seemed to agree with this – at the time. On the 18th of April 2002, the first Weekday store opened on Olofsgatan in central Stockholm. Today Weekday has several stores in Sweden, Denmark and Germany.