© by Monki / Art Direction Marisa Fjärem / Dancer Luisa Rocco / Choreography Joakim Stephenson / Hair Dejan Cekanovic / Makeup Linda Öhrström / Music Luciano Leiva & Fredrik Joelson / Director & Production Acne Film
Monki gives you a sneak peak into their imaginary world with the new film »The Goddess«. Welcome to explore the Monki Fields, inhabited by lace butterflies and origami birds. Climb the Ruby Mountains and visit the city of Oil and Steel. Your guide is the Brazilian ballet dancer Luisa Rocci, portraing a graceful fantasy figure of the Monki World, swirling the scenery all dressed in the latest Monki fashion.
The purpose of the film is to present the Monki concept in a playful way to everyone attracted to the brand. Fashion is to express yourself, and there are no fashion laws in the Monki world – anything is possible. The creatures of the Monki world are figures of your imagination, or simply reflections of yourself. The Monki world is a state of mind. Follow your guide as she dances and paints a fantasy land without boundaries. The Monki World simply represents what we think fashion should be all about – creation without limitation. »We all look to film for fashion inspiration and found it a natural platform to illustrate our world«, says Marisa Fjärem, Art Director and Concept Developer at Monki.