H&M’S THIRD FASHION AGAINST AIDS CAMPAIGN / THE FESTIVAL COLLECTION 2010 / IN STORES MAY 20TH, 2010

© by H&M / Models Josh Beech, Lou Doillon & Lizzy Jagger

On 20th May 2010, H&M launches its third Fashion Against AIDS campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects. Sold through the Divided youth departments, the collection for both guys and girls will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.

H&M Website
    Apr 15, 2010 0 COMMENTS / RANDOM POST / SHARE POST

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