© by Onitsuka Tiger
Onitsuka Tiger is celebrating its 60th anniversary this year – an event of major significance in Japan. For the Japanese, turning 60 is an honour: it completes the 60-year ›cycle of life.‹ It is this magnificent milestone that inspired Japanese sports brand Onitsuka Tiger to create a spectacular, inspirational magazine aimed at Japan lovers and ›sports-fashion‹ enthusiasts worldwide. Made of Japan is the beautiful result of a journey into taste: 260 pages presenting the brands’ original sports heritage, its vision and evolution, and its influence as a style icon amongst fashion leaders, artists, athletes and sports fans in Japan, the US and Europe. It’s a new cycle of life, a new generation Made of Japan!
The creative team of German style title, Zoo Magazine, collaborated closely with Onitsuka Tiger to create this unique publication. Published bilingually in English and Japanese, Made of Japan is destined to be a collector’s item. The magazine’s physical attributes merge traditional Japanese book-binding methods with a clean, authoritative look and feel; the use of various types of paper underlines its intriguing contents.
The publication of Made of Japan is a one-off and only a limited edition of 10,000 copies will be printed. The magazine will be distributed to exclusive shops in Japan, the US and Europe as of September 1st 2009. Stores include Colette (Paris), do you read me?! (Berlin), SPRMRKT (Amsterdam), International Magazine Store (Antwerp), Selfridges (London) and Henrik Vibskov Boutique (Copenhagen), as well as international airports and railway stations. Suggested retail price: 14,95 Euro
ONITSUKA TIGER Website